Beacon Rock

January 2024 | Branding
⚲ Massachusetts, United States

Beacon Rock Financial Services is an online platform that offers financial education courses and coaching for women who want to take charge of their money and their future.

Founded by April Hunter, a financial advisor and business growth specialist, Beacon Rock helps women overcome their financial fears and challenges with a fun and forgiving approach.

The brand exudes a cheery, empathetic, magnetic, and comforting style, which leads to surprisingly powerful results. The brand portrays a simple yet vibrant feeling, creating a balance between the serious and the playful, showing that financial education can be both organized and enjoyable.